“Personas are fictional representations of your users (a bit like user stand-ins). They are fictional, but should be based on fact. They represent the goals, motivations, characteristics and behaviours of a real group of users. Personas help to put a human face to users. They help the project team to get consensus on who the ‘users’ are (not always an easy thing) and help to communicate important information about users.” -Joe Natoli
Here’s a dummy Persona that I’ve been playing around with.