Persona | Template

“Personas are fictional representations of your users (a bit like user stand-ins). They are fictional, but should be based on fact. They represent the goals, motivations, characteristics and behaviours of a real group of users. Personas help to put a human face to users. They help the project team to get consensus on who the ‘users’ are (not always an easy thing) and help to communicate important information about users.” -Joe Natoli

Here’s a dummy Persona that I’ve been playing around with.

PDF: persona

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User Journey | Template

“Whereas experience maps generally show the end-to-end customer journey, a user journey document typically only shows part of the user journey. For example, it might be the journey through a website, or when completing a particular task. The journey is usually broken down into the steps taken by the user, often with visuals shown to help illustrate the story.” -Joe Natoli

Here’s a sample of a really simple User Journey.

PDF: user-journey

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