• anna singer

Women in digital

I spoke to the lovely Claire Saunders at The Digital Recruitment company recently for their Women in Digital initiative. The below is taken directly from their blog written by Ellie Blake:



Part 1

We’ve got the wonderful Anna Singer on the bill today! As head of UX at Aqueduct Anna has incredible knowledge of code with a background in Front End Development. Aqueduct solves business problems with marketing, communications, creative and technical skills. We create campaigns and digital experiences that meet the requirements of brands and organisations ‘on the move’

In the first instalment of our mini series, we discuss women only industry awards and what there is to look forward to from Aqueduct later this year.


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Part 2

Part 2 is here! This time round we quiz Anna Singer, Head of UX at Aqueduct, on wearable technology, career highlights and progression. Anna also gives some sound advice to those looking to climb to up the digital industry.


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Part 3

Final instalment here for you of our women in digital mini series with Aqueduct’s Head of UX Anna Singer. Here we discuss workplace discrimination and the glass ceiling effect. We also touch upon Anna’s favourite digital marketing campaign – to which she responds with an excellent answer even if we do say so ourselves!


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Featured image credit: Rose Cast

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My folks are the ultimate UX practitioners. They made parenting look so darned simple (which, for the record, it's really not).

Behind my carefree upbringing was a complex structure that I couldn't see; a constantly evolving architecture of morality, ethics, education and boundaries. My folks had some pretty stern error messages too, but, I'll not lie, they were necessary. Their project is ongoing, but requires fewer updates these days.

I'm a London based practitioner bringing UX into real life, and real life into UX.